Inaugurating Retail Tea Packaging Factory, PTPN Group Strengthens National Tea Industry in Global Market

Jakarta, May 27, 2023 – PT Perkebunan Nusantara IV, one of the subsidiaries of the Nusantara Plantation Holding, continues to strive to bring the Indonesian tea industry back to glory, both at home and abroad. One of the steps taken is by inaugurating a retail tea packaging factory in Simalungun Regency, North Sumatra, on May 25, 2023.

The factory is equipped with modern facilities and state-of-the-art packaging equipment that ensures the quality of the tea as well as the attractive appearance of the packaging. The packaging plant also prioritizes strict hygiene and sanitation standards, ensuring that the products produced meet high quality. The inauguration of this packaging plant is an important milestone in the company’s efforts to strengthen the national tea industry. With the use of the latest technology in the factory, PTPN Group is committed to meeting consumer demand, both in the domestic and international markets.

Director of the PTPN III (Persero) Nusantara Plantation Holding, Mohammad Abdul Ghani, stated that in an effort to increase the competitiveness of Indonesian tea in the global market, the PTPN IV retail tea packaging factory, will focus on producing a variety of high-quality tea variants that suit the tastes and needs of consumers from various countries. “We hope that PTPN Group can bring new innovation and creativity in tea packaging, so that it becomes a major attraction for domestic and foreign consumers,” said Abdul Ghani, in Jakarta on Saturday (27/05/2023).

Abdul Ghani said, for the past two decades, no Indonesian tea product has been able to meet the anthraquinone content standard set by Europe, which is less than 0.02 parts per million (ppm). However, thanks to the right commitment and strategy, PTPN IV managed to meet these standards, with anthraquinone levels of 0.01 ppm in 2022. With this achievement, said Abdul Ghani, PTPN Group not only succeeded in demonstrating its quality in the European market, PTPN IV tea plantations and factories also won the best title in the domestic market segment. “As we know, in the past, the local tea industry tended to be centered on PTPN VIII in West Java, but the situation has changed in recent times. Now, PTPN IV is the center,” he said.

Maintaining the Legacy

Abdul Ghani revealed that this achievement was not achieved easily, but was supported by the hard work and consistency of all components of the company. “Through the inauguration of this retail tea packaging factory, we hope to continue to make the best contribution to society. This reflects the company’s commitment to maintain the legacy and sustainability of the previous generation, and strive to move forward,” he said.

Abdul Ghani further said that the factory has actually been operating since the colonial era around 1926, by producing black tea. Along with the times, PTPN IV launched two new tea products that are better and modern, namely Tobasari Tea and Butong Tea. “The company continues to make adjustments and innovations to optimize market potential and meet increasingly diverse consumer demands,” said Abdul Ghani.

PTPN IV Director Sucipto Prayitno explained that the establishment of the retail tea packaging factory was driven by various factors, including profit opportunities created by changes in people’s consumption patterns. Currently, he said, consumers are more concerned about health and choose tea as one of the choices because of its benefits for the body. “PTPN IV strategically seeks to take advantage of this opportunity by completing infrastructure and producing the best quality tea that is not only exported, but also meets the needs of the domestic market,” said Sucipto. In addition to providing economic benefits, the establishment of a retail tea packaging factory is expected to have a positive impact on the local economy by creating new jobs for the people of Simalungun Regency.

The inauguration of the factory received appreciation from the local government. Regional Secretary of the Simalungun Regency Government Esron Sinaga, expressed his gratitude to PTPN IV for its great contribution to the community and local government. “Of course, we are also proud of PTPN IV as the source of the best tea from Simalungun Regency,” he said.

Also present at the inauguration of the factory were PTPN IV President Commissioner Dahlan Harahap, PTPN IV Independent Commissioner Atas Wijayanto, PTPN IV Commissioner Arief Budiono, PTPN IV Board of Commissioners Committee Aswer, Eddy TC. Barus and Lidang Panggabean, SEVP Operation II PTPN IV Joni Raja Siregar, District Head, Danramil, Kapolsek, and a number of local community leaders.